Growth, by hypothesis.

A research-first growth squad for D2C brands. We find the one thing holding revenue back, then test it.

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Four leaks. One fix.

Growth rarely stalls for one big reason. It leaks in four places at once, and nobody owns all four.

Ads that spend but don't scale.

The account looks healthy. Revenue doesn't move.

Ops chaos across channels.

Shopify, Amazon and Myntra each tell a different story.

Manual work eating the week.

Reports rebuilt by hand every Monday, by someone who should be doing something else.

Creative that doesn't convert.

Plenty of assets. No idea which one earned the sale.

Most growth stalls are diagnostic problems, not budget ones.

So research isn't one of our services. It sits above all of them.

The first step is the one everyone skips.

Signal, Source, Stack, Scale — in that order, every time.

01
Signal

Find what actually moves revenue.

02
Source

Trace it back to where it comes from.

03
Stack

Build the system that repeats it.

04
Scale

Spend behind what survived the test.

What actually happens in an audit.

Five steps. Click through them.

You send your numbers.

Store URL, ninety days of data, and one line on what you think the problem is. That last part matters more than people expect.

Store URL
yourbrand.com
Monthly revenue
Rs 12,40,000
Biggest bottleneck
Ads spend but don't scale

One team where the five vendors used to be.

Performance

Spend behind what's been tested.

Meta and Google, creative, SEO, landing pages. The ads are the last step, not the first.

Operations

The part that breaks when ads work.

Shopify, Amazon, Myntra, MIS reporting, support systems.

Automation

Fewer people doing things a system should do.

Make.com workflows, Notion systems, AI where it removes a step.

All three run on the same research. That's what makes them one team instead of three vendors in the same invoice.

Why us, specifically.

Operators, not marketers.

Seven years running ecommerce operations inside a D2C brand. We know what breaks after the campaign launches.

AI-native, not bolted on.

Automation is how we work, not a service line we added last year.

One team, not five vendors.

Same people on performance, operations and automation. Same research underneath all three.

Questions we get asked.

A document. What we'd do first, what we wouldn't touch yet, and what it would cost. If we think paid isn't your problem, that's what the document says.

Engagements start at Rs 60,000 a month and scale with scope. The audit is free and comes with no obligation to continue.

The first two weeks are research, and it looks like nothing is happening. Meaningful movement usually shows in month two. Anyone promising faster is guessing.

No. We work alongside them. If you have an ops person who knows your catalogue, they're more useful than we are on day one.

Roughly Rs 10 lakh to Rs 5 crore a month. Below that, an agency retainer usually isn't the right spend. Above that, you probably need an in-house team.

They start with the ad account. We start with whether the ad account is the problem, which about half the time it isn't.

Occasionally, but our experience is D2C ecommerce operations. We'd rather send you somewhere better than take work we're not the right fit for.

Not yet. We're new. The Notes page is how we show our thinking instead, and the free audit is how you test it on your own numbers.

A free audit that ends in a pitch isn't an audit.

Ours ends in a document. Take it to another agency if you want.

Get a signal audit

Let's find out what's actually stopping you.

Get a signal audit