August 2026
The campaign that didn't scale because inventory ran out
Spend was working. The warehouse wasn't. Nobody checked because nobody owned both numbers.
Notes.
Short writeups on why growth stalls. Mostly things we got wrong first.
July 2026
Three dashboards, three different revenue figures
Shopify, the ad platform and the MIS sheet all disagreed. Two of them were wrong in opposite directions, which is worse than one being wrong.
June 2026
Attribution isn't a reporting problem
It's a decision problem. If you can't trace a sale to a source, every budget conversation after that is a guess with confidence.
Reading these instead of case studies?
That's the point. We'd rather show how we think than show you numbers from someone else's business.